Internet Entrepreneur Shaun Carrigan Launches Scoop to Conquer Information Overload

Shaun Carrigan, online publishing executive and CEO/founder of NetContent Inc., has based his career on trends learned and observed as a newspaper reporter/editor and later as a marketing and publishing entrepreneur.

One disturbing trend that Carrigan has been keeping a close eye on is information overload and how it is increasingly hampering work productivity. "I talk to PR professionals who spend half their day wading through Google Alerts and brand managers who are bombarded with RSS feeds and newsletters," Carrigan says. "Information overload is a real problem that is just getting worse."

As he considered solutions, Carrigan reflected on the "old days" when presidents and business titans had staffs to prepare daily issue briefings for them.

"The daily issue briefings served their purpose, but unfortunately, most business professionals today don't have the luxury of a staff to put together briefing reports," Carrigan says. "So they attempt to gather the information themselves by setting up Google Alerts, RSS feeds, subscribing to e-newsletters, and on and on. Sure, the information is free, but how much is your time worth? How many hours do you spend each day reviewing your myriad array of information sources? Are you even sure you are capturing the most useful information?"

With the Scoop Personal Briefing, Carrigan has taken the concept of the presidential personal briefing and leveraged it with proprietary Internet technologies developed by his company, NetContent Inc.

"Our technology, combined with live customer support, is like having a communications staff without paying for it," he says.

The Scoop Advantage

Scoop is a powerful, intuitive news information aggregator that helps you conquer information overload and increase your efficiency. In a few minutes a day, you are briefed via the Internet on the highest priority issues on your personal - and changing - information agenda and can share key info with your superiors, colleagues and customers.

Scoop's powerful news search engine monitors 25,000 online news sources and the full text of 600 newspapers and organizes the most critical information in a customized daily e-mail briefing for time-challenged business professionals.

With Scoop Personal Briefings, You Get:

• Daily E-mail Briefing , organized, prioritized and customized for you
• Proprietary "Scoop Focus" summarization displays key facts tracking your needs
• Live customer support in setting up and maintaining your briefing
• Bookmarks that save individual references for quick retrieval later
• Online archive to find any briefing created for you in the past
• E-mail and Social Media forwarding to send to you contacts and establish yourself as a "thought leader"

In addition to his role as President and CEO of NetContent, Carrigan is also a partner at Avant Resources Business Education which provides training and education resources for HR professionals, management executives and entrepreneurs.